Is eCommerce in Europe Saturated? Here’s Why LATAM Is the Next Big Opportunity
Saturation, low ROAS, rising CPAs, and declining cart conversions — this is the reality many European D2C brands and CPA marketers are facing today. If you’re running campaigns in Germany, France, Spain, or Eastern Europe, you’ve likely noticed the trend: it’s becoming harder and more expensive to scale profitably. So where’s the next growth frontier? Latin America.
