Many companies entering the Cash on Delivery (COD) market believe that success depends primarily on advertising. They focus on generating more traffic, improving creatives, optimizing landing pages, and reducing customer acquisition costs. While these are important factors, experienced operators know a different reality: Marketing generates orders. Operations generate revenue.
For many international Nutra brands, Latin America represents the next logical step for growth. Rising eCommerce adoption, increasing demand for health and wellness products, and the continued success of Cash on Delivery (COD) create an attractive environment for direct-to-consumer expansion.
For many CPA networks, DTC brands, and performance marketers, growth eventually reaches a plateau. Winning offers become saturated, advertising costs increase, and acquiring new customers becomes more expensive. The natural question is no longer how to scale traffic, but where to scale next.
Expanding your Nutra or Beauty brand into Latin America? Cash on Delivery can significantly boost conversions, but without the right logistics strategy, it can quickly erode your margins. Learn when COD is the right choice, the operational risks to avoid, and how a robust fulfillment strategy can turn higher sales into sustainable, profitable growth in Mexico and Colombia.
