Logistics: The Backbone of Global E-commerce Growth
Logistics has become the defining element of global E-commerce growth, shaping how brands scale, compete, and build customer trust across borders. As online shopping expands internationally, merchants face new challenges: managing inventory across multiple regions, ensuring fast and reliable delivery, handling returns efficiently, processing payments in different currencies, and navigating complex regulatory environments. These challenges become especially intense for brands looking to enter the United States, the world’s largest and most demanding E-commerce market.