The last mile—the final stretch that connects the distribution center to the customer’s doorstep—is one of the biggest challenges for companies in Mexico. In a market where consumers expect faster, safer, and more flexible deliveries, logistics becomes a decisive factor for the success of any brand.
Kiki Latam’s integrated fulfillment and logistics solutions to remain competitive.
1. The Mexican Consumer and the Demand for Speed
Digitalization and the rise of e-commerce have radically changed the expectations of the Mexican consumer. Today, shoppers value not only product quality but also delivery speed and reliability.
According to data from the Mexican Online Sales Association (AMVO), more than 70% of digital consumers abandon their shopping carts if delivery times are too long or shipping costs are too high. This means that inefficient logistics can directly impact a brand’s sales.
2. Last-Mile Challenges in Mexico
a. Congestion in major cities
Cities like Mexico City, Guadalajara, and Monterrey face traffic issues that make it difficult to meet promised delivery times.
b. High logistics costs
The last mile accounts for up to 53% of the total shipping cost, according to global estimates, and Mexico is no exception.
c. Expectations of convenience
Consumers expect options such as same-day deliveries, real-time tracking, and flexible schedules. Meeting these expectations requires technology and specialized logistics partnerships.
d. Security and trust
Losses due to theft along transportation routes remain a significant challenge. Lack of security can generate additional costs and reduce customer trust.
3. Strategies for Brands to Win with Speed and Trust
a. Inventory and fulfillment optimization
Having products closer to the end customer is one of the best ways to reduce delivery times. With fulfillment centers in Mexico, such as those provided by Kiki Latam, brands can strategically position inventory and ensure faster service.
b. Alliances with 5PL operators
Working with an integrated logistics operator like Kiki Latam allows companies to coordinate all stages of the process—from storage to the last mile.
c. Technology for tracking and control
Digital logistics management solutions give brands and consumers complete visibility over orders, which increases trust and reduces incidents.
4. How Kiki Latam Drives the Last Mile in Mexico
At Kiki Latam, we understand that the last mile is not just an operational issue but a key factor in the customer experience. That’s why we offer a comprehensive model that includes:
– Local fulfillment in Mexico for faster service.
– Last-mile coordination with strategic partners.
– Real-time tracking technology.
– Flexible deliveries tailored to the needs of the end consumer.
In addition, our Merchant of Record (MoR) model makes it easier for foreign brands to sell in Mexico legally and seamlessly, integrating logistics and invoicing in a single partner.
The last mile in Mexico will continue to be a challenge in the coming years, but also an opportunity for brands that know how to adapt. The key is to combine technology, infrastructure, and strategic alliances to guarantee speed and trust for consumers.
At Kiki Latam, we help companies in Mexico and Latin America grow without borders, offering integrated logistics solutions that optimize the last mile and boost sales.
👉 Do you want to take your brand to the next level in Mexico? Discover how we can help you with our fulfillment and last-mile solution.