The way people shop online is changing fast. In the United States, social commerce is taking center stage, with platforms like TikTok Shop, Instagram Shopping, and Facebook Shops becoming powerful tools for ecommerce brands. By 2026, social commerce sales in the US are projected to surpass $100 billion, making it one of the hottest growth channels for DTC brands.
If you’re looking to sell in the USA, tapping into social commerce is no longer optional — it’s a must. Here’s how you can start.
What is Social Commerce?
Social commerce means selling products directly through social media platforms where your customers already spend their time. Instead of driving traffic to an external site, purchases happen within TikTok, Instagram, or Facebook, creating a seamless buying experience.
For DTC brands, this model reduces friction, boosts impulse purchases, and connects directly with younger audiences who increasingly shop through social apps.
Why Social Commerce Matters in the USA
- TikTok Shop Is Exploding
- Instagram & Facebook Shopping
- Influencer Marketing + Live Shopping
- Data-Driven Targeting
TikTok has redefined discovery. Viral content often leads directly to sales, especially for lifestyle, beauty, and fashion products.
With integrated catalogs, shoppable posts, and influencer collaborations, Meta platforms continue to drive conversions.
Social commerce thrives on authentic recommendations. Partnering with creators and using live shopping events increases trust and urgency
Social platforms provide unmatched audience targeting and retargeting opportunities compared to traditional ecommerce ads.
Steps to Start Selling Through Social Commerce in the USA
- Set Up Your Social Shops
- Build Influencer Partnerships
- Use Paid Ads Strategically
- Manage Fulfillment & Logistics
Create a TikTok Shop or connect your catalog to Instagram and Facebook Shops. Ensure your product descriptions, images, and pricing are optimized for mobile-first browsing.
Collaborate with micro-influencers who align with your brand. Their authenticity often converts better than traditional ads.
Leverage TikTok Ads and Instagram Ads to scale reach. Performance-based campaigns ensure you invest only in content that converts.
Fast delivery is critical in the US market. Partner with a provider like Kiki Latam that integrates fulfillment and logistics to ensure seamless operations.
The Role of Logistics in Social Commerce Success
Even if your content goes viral, poor logistics can kill growth. Out-of-stock items, delayed deliveries, or complex returns can quickly destroy customer trust.
At Kiki Latam, we support ecommerce and DTC brands entering the US market with:
- End-to-end fulfillment solutions
- Merchant of Record (MoR) compliance
- Last-mile delivery optimization
- Cross-border operations for brands selling in both LATAM and USA
The future of ecommerce in the USA is social. Platforms like TikTok and Instagram aren’t just places for engagement — they’re powerful sales channels. Brands that embrace social commerce strategies today will be the ones dominating tomorrow.
👉 Ready to start selling on TikTok or Instagram in the USA? Talk to Kiki Latam and let us help you scale your ecommerce without borders.