
Everyone wants a piece of the U.S. wellness market. And why wouldn’t they?
It’s fast-growing, high-margin, and full of buyers who spend without blinking — as long as your product delivers.
But behind the gold rush, there’s a wall.
And it’s built with layers of legal requirements, tax codes, and compliance checklists that most international brands simply aren’t ready for.
So here’s the question:
Can you sell supplements in the U.S. without registering a business there?
The short answer: yes.
The real answer: only if you know how to play the system without breaking it.
The Reality Behind the “No-Entity” Dream
Selling supplements in the U.S. without creating a legal entity sounds like a shortcut. But it’s more like a backdoor — one you only find if you understand how the market really works.
Normally, you’d need to go all in:
Company registration. U.S. tax ID. Bank accounts. Fulfillment contracts.
All before you even sell a single bottle.
But what if someone else already had all that in place?
Some brands are already doing it. Quietly. Efficiently. Legally.
They’ve found a way to offload the burdens while staying in control of their product, their messaging, and their growth.
The mechanism? It’s not new. But it’s not widely understood either.
The Power of Selling Without Being the Seller
Imagine this: your brand sells to a U.S. customer.
But you’re not the legal seller.
You don’t collect the payment. You don’t report the tax. You don’t deal with the paperwork.
And yet — your product ships. Your margin lands in your account. Your brand wins.
Behind the scenes, there’s an entity absorbing all the friction: taxes, compliance, refunds, legal responsibility.
You move fast. They handle the heat.
Some call it an MoR. Others just call it the smartest way to sell in the U.S. without setting foot on American soil.
And Yes — That’s Exactly What We Do
At Kiki Latam, we’ve perfected this model for supplement brands like yours.
We operate as your Merchant of Record in the U.S., giving you access to a complete infrastructure — licenses, logistics, compliance, and payments — without ever having to incorporate or hire a single American lawyer.
Want to stop researching and start selling?
Book a call with us. Let’s unlock the U.S. market for your brand — the smart way.