Expanding your LATAM eCommerce into the USA doesn’t have to mean opening a company. Discover how the Merchant of Record model, combined with logistics and software services from Kiki Latam, helps you sell, collect, and scale faster.
Expanding from Latin America to the United States is a major growth opportunity, but many brands make costly mistakes that can slow or even block their entry. From misunderstanding U.S. regulations and overstocking inventory to underestimating last-mile expectations and hidden costs, the challenges are real. In this blog, we outline the most common errors brands face and share practical strategies to overcome them. With integrated solutions such as fulfillment centers, Merchant of Record services, and last-mile coordination, Kiki Latam helps LATAM companies expand into the U.S. market confidently and without borders.
Colombia is rapidly positioning itself as a logistics hub for Latin America thanks to its strategic geographic location, international trade agreements, and a booming e-commerce market. For brands, this means new opportunities to expand, reduce logistics costs, and use Colombia as a gateway to the region. However, challenges such as infrastructure limitations, complex regulations, and last-mile delivery remain. In this blog, we explore both the opportunities and the obstacles, and share how integrated solutions from Kiki Latam —including fulfillment, Merchant of Record services, and last-mile coordination— help brands grow efficiently across Colombia and beyond.
