Do you already sell successfully in your country and dream of taking your brand to the United States? If you’re based in Latin America, this next step might seem expensive, complicated, and risky. The good news is that today it’s easier than ever to scale your ecommerce into the U.S. without having to open a U.S. company.
In this post, you’ll learn why the U.S. market is such a powerful growth opportunity for LATAM brands, the most common challenges businesses face when trying to enter, and how Kiki Latam helps you overcome regulatory, logistics, and payment barriers so you can grow without borders.
Why the U.S. is the Next Big Step for Your Brand
The United States is not only the world’s largest consumer market—it’s also one of the most digitally advanced. With more than 330 million potential customers, high disposable income, and strong online shopping habits, it’s a massive opportunity for brands in supplements, cosmetics, wellness products, gadgets, and DTC ecommerce coming from Latin America.
A few numbers prove it:
- The dietary supplements market alone exceeds $60 billion annually in the U.S. and continues to grow year after year.
- U.S. ecommerce generates over $1.1 trillion annually, driven by consumers who rely on online purchases.
- Shoppers are used to paying upfront, expecting fast delivery, and subscribing to recurring purchases.
In other words: if your brand already sells well in your home market, you’re ready to double or triple sales by expanding into the U.S.
The Hidden Challenges of Selling in the U.S.
The opportunity is huge, but many LATAM entrepreneurs stumble over the same barriers when trying to expand:
- Regulatory compliance: FDA standards for supplements, cosmetics, and food products are strict. Incorrect labeling or formulations can block entry.
- Taxes: Each state has its own sales tax rules (sales tax nexus), making compliance extremely complex without local support.
- Logistics: Shipping from Latin America means delays, higher costs, and unhappy customers.
- Payments: Platforms like Stripe or PayPal often require a U.S. LLC and local bank account. Many international brands face frozen accounts or blocked payments.
- Customer service & returns: American consumers expect simple, fast return policies and responsive support. Without infrastructure, trust is quickly lost.
The result? Even great products fail to scale in the U.S. because the process is the real problem, not the product.
The New Way to Sell in the U.S.: No LLC Required
For years, the standard advice was: “If you want to sell in the U.S., open a company there.” That’s no longer true.
With Merchant of Record (MoR) solutions from Kiki Latam, you can enter the U.S. market legally without:
- Opening a U.S. LLC or C-Corp.
- Creating a U.S. bank account.
- Filing complex state tax returns.
Instead, Kiki acts as your legal seller in the U.S. and handles everything behind the scenes, including:
- Processing local payments (credit/debit cards).
- Calculating and remitting state sales taxes.
- FDA-compliant fulfillment in U.S.-based warehouses.
- Fast, trackable delivery nationwide.
- Local returns and customer support.
That means you focus on your product and marketing—Kiki takes care of compliance, logistics, and payments.
A Practical Example: From Local Brand to Global Sales
Imagine you own a supplements or cosmetics brand in Mexico or Colombia. Your online store is growing, but the local market feels limited.
If you take the traditional route (opening an LLC, hiring tax advisors, registering in multiple states, setting up a warehouse), you could spend 12+ months and thousands of dollars before making your first sale in the U.S.
With Kiki Latam’s MoR model, in just a few weeks you can:
- Store your products in an FDA-registered U.S. fulfillment center.
- Accept payments in USD legally.
- Stay compliant with taxes and regulations without lawyers or accountants in every state.
- Receive your earnings directly in your country—USD, local currency, or even stablecoins.
This allows your brand to generate real revenue in the world’s largest market quickly, legally, and with far less risk.
The Keywords That Drive Success
When entrepreneurs in Latin America search Google for answers, some of the top queries are:
- How to sell in the U.S. from Latin America
- Expand business to USA
- Cross-border ecommerce
- Sell supplements in USA
- How to open a company in the U.S. for ecommerce
The truth is: you don’t need to start with forming a company in the U.S. What you really need is the right infrastructure partner—and that’s where Kiki makes the difference.
Your Brand Is Ready—You Just Need the Right Partner
Breaking into the U.S. market is no longer reserved for Fortune 500 companies. If you’re a LATAM brand with traction, you can take the leap now.
The secret isn’t in reinventing your business—it’s in partnering with a platform that provides:
- 100% legal and tax compliance.
- Local fulfillment and logistics in the U.S.
- Secure payment processing and global transfers.
That’s exactly what Kiki Latam delivers: the invisible infrastructure that empowers you to sell in the U.S. easily, legally, and profitably.
👉 Ready to learn the full step-by-step process? Download our free ebook: “Unlock the US Market”.
👉 Want to discuss your brand’s U.S. expansion potential? Book a strategy call with our team: Schedule a call here!