International CPA Market Trends and New Growth Opportunities
The international CPA market is entering a new stage of maturity. Performance-based acquisition continues to attract investment because advertisers increasingly want measurable outcomes instead of paying only for impressions or traffic. In the United States alone, affiliate marketing spending grew from $9.1 billion in 2021 to $13.62 billion in 2024, according to the Performance Marketing Association. This represented growth that significantly outpaced the broader eCommerce market. But growth does not mean that the industry is becoming easier.